MYTHINKS was launched in 2017 by Nobu Yoshimitsu, a designer who started his career working as a buyer for a Japanese Brand where he worked for 25 years. He spent many years collec... Read more

MYTHINKS was launched in 2017 by Nobu Yoshimitsu, a designer who started his career working as a buyer for a Japanese Brand where he worked for 25 years. He spent many years collecting and wearing vintage pieces, with colours, fabrics and cuts which have stood the test of time. MYTHINKS reinterprets and reworks interesting pieces from the 80's and 90's in a contemporary key. The designer has coined the term "shoppai" which means ''salty'' in Japanese and for the designer it expresses something that tells a story and is worth bringing back and reimagining in for the present day, cherishing both nostalgia and the allure of the future. Show less