BURBERRY

Founded in 1856 by Thomas Burberry in Basingstoke, England, Burberry has become an enduring symbol of British luxury and style. With a rich heritage spanning over a century and a half, the brand has continuously evolved while remaining firmly rooted in its iconic check pattern, innovation, and a timeless commitment to quality. Burberry's early innovations were revolutionary. In the late 19th century, Thomas Burberry invented gabardine, a waterproof, breathable fabric that became synonymous with the brand's rainwear. The trench coat, with its distinctive check lining, quickly became a symbol of British style and functionality, serving military personnel and fashion aficionados alike. As a symbol of British elegance and craftsmanship, Burberry remains an enduring and influential fashion brand. Its ability to seamlessly blend tradition with innovation ensures its place as a global icon in the ever-evolving world of fashion. Daniel Lee's intention is to "write an iconic chapter" after he was appointed head designer in 2022. He has a very strong connection with the brand as he was born and bred in Bradford, Yorkshire which is very close to Castleford where trenches are manufactured. Functionality is the concept that Lee has decided to focus on: "design with meaning, that's innovative with a purpose".