Founded in 1952 in Monestier-de-Clermont, Grenoble, France, Moncler is now located in Italy. Over the course of the years the brand has merged style with technological research, which harnesses the knowledge of mountaineering experts. Moncler collections combine extreme weather needs with everyday city life. In 2003, when Remo Ruffini entered the Group, a process of repositioning of the brand was initiated and Moncler products took on an ever more distinctive and exclusive aspect. Moncler’s integrated and flexible business model is geared towards having direct control over production, with ever-increasing focus on quality and the promotion of a responsible supply chain, which is necessary to sustain long term growth.