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We11Done, pronounced "well done", is a Seoul based brand which was founded in 2015 by Rare Market creators Dami Kwon and Jessica Jung. The brand is launched at Rare Market by its original 11-member team and quickly adopted by K-pop and C-pop stars, who turn to the label’s signature plaid shirts and structural unisex pieces for everyday wear. We11Done is a form of collage art. Vinyl is married with silk and denim with tweed. Eighties maximalism lives alongside nineties minimalism. Clothes might fall away from the body or cling to it, wrapped in monochrome or shocks of color.
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