Duration: 00:02:05

Technology: AI tools.

A nightclub queue forms in an industrial part of town as strangers wait to get into a party. As thumping beats pour out from within, strangers forge new connections and personal truths unfurl onto the pavement. The newly embodied figures begin to inhabit their reality, until a rumor circulates through the crowd: the club doesn’t exist. Inevitably, the people in line start to question whether they exist either, with reactions ranging from shock, to confusion, to relief.

Brands featured: 44 Label Group, Acne Studios, Courrèges, Dear Frances, Rick Owens DRKSHDW, Haikure, Magda Butrym, MM6, NVL Garde, Our Legacy, Simone Rocha, The Attico.

Bernardo Martins is a Berlin-based Brazilian multidisciplinary artist whose work moves between fashion, video, digital culture and emerging technologies. He has established a reputation for his computer-generated portraits, notably through his collaboration with Rick Owens, and has expanded his practice into moving image, creating worlds and idiosyncratic characters through generative software.

He is one of the creators selected for POV, a new series of cutting-edge videos created in partnership with NOWNESS, a global video channel celebrating creative excellence in storytelling and the extraordinary of every day across art, design, fashion, beauty, music, food and travel, exploring new forms of storytelling, worldbuilding and fashion through
creative technology with a human touch.