Aeyde is a Berlin-based footwear and accessories brand founded in 2015 by Luisa Dames which aims is to be gamechanger when it comes to pricing, sustainability and design. An innovative digital D2C brand since its inception looking to shape the future of fashion on an international level, with core values built around heritage and developing a new visual identity which promotes young talent as opposed to repeating the cycle of the Fashion Zeitgeist. The brand’s feminine name (pronounced "Äydi”) is intentional as it ‘’fits today's times” with simple and modern "Timeless" designs full of understated elegance and attention to detail for everyday wear.