6397

Stella Ishii is the founder of 6397 and co-owner of The NEWS, an iconic New York fashion showroom where small brands have been represented since the 2000's. The name comes from the...

Stella Ishii is the founder of 6397 and co-owner of The NEWS, an iconic New York fashion showroom where small brands have been represented since the 2000's. The name comes from the alphanumeric rendering of N-E-W-S (North, East, West and South) on a telephone keypad which is a reflection of Stella’s husband art. The designer’s aim is to create collections that evoke their own genuine authenticity, with a feeling of realness that people can relate to. Her significant experience in working with up-and-coming brands gave her the confidence to start her own creative process based on a desire to offer timeless authentic pieces that remain relevant across seasons.