Founded in 2013 by Lili Areyfulina, Runa Concept swiftly transformed from a small jewelry brand into an internationally acclaimed line after a chance encounter with Colette's team. Runa Concept, led by Lili Areyfulina, specializes in crafting high-caliber jewelry with designs in antiqued gold, featuring diamond and sapphire accents. The brand's coveted pieces include ear cuffs, full finger rings, and body chains. Lili initiates the creative process by hand-painting each design, producing playful, modern, and alluring silhouettes adorned with opulent semi-precious and precious stones. With a team of skilled artisans, she meticulously brings her concepts to life in her workshop, resulting in a remarkable collection of jewels showcasing contemporary arrangements of diamonds, emeralds, sapphires, and other gems.