With the launch of its first watch in 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. In 1983, Casio launched th... Read more

With the launch of its first watch in 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. In 1983, Casio launched the shock-resistant G-SHOCK watch. Using a triple protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become the ultimate tough watch.

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