HELMUT LANG

Fashion designer Helmut Lang was born in 1956 in Vienna, Austria. He opened his first studio in 1977. He soon started to specialize in avant-garde fashion. By the mid-1980s, his women's ready-to-wear collections had become well known in his home country. He launched his first catwalk show in Paris in 1986. His minimalist approach was labelled as deconstructivist and avant-garde. In 1987 he also began to design men's wear, and promoted an essentially pure urban style. Lang was stereotyped as the King of Fashion Minimalism." It is true that the concept was as important to him as the clothes themselves".