PHOTO/GENICS+CO

Photo/Genics+Co is a Los Angeles-based aromatics brand creating custom home and fine fragrances. It was conceived in 2017, as a subdivision of Photogenics media, one of LA’s premier fashion agencies. Photo/Genics+Co fragrances are deeply rooted in a holistic and organic California lifestyle, using custom essential oil blends and ingredients. The one-of-a-kind scents draw on the therapeutic properties and psychoactive effects of herbs and plants, and are presented in sculptural vessels with a nod to the brutalist architectural movement.