Founded in 1949 in the heart of Japan, ASICS has emerged as a globally renowned fashion brand that seamlessly blends performance with style. With a rich heritage rooted in athletic excellence, ASICS has transcended its sporting origins to become an emblem of modern, active lifestyle fashion. ASICS, an acronym for the Latin phrase "Anima Sana In Corpore Sano," which translates to "a sound mind in a sound body," embodies a philosophy of holistic well-being. This philosophy is at the core of everything the brand creates, from its cutting-edge sports footwear and apparel to its fashion-forward collections. ASICS continually pushes the boundaries of technology, using state-of-the-art materials and craftsmanship to deliver products that support your active lifestyle. The brand's iconic GEL cushioning, FlyteFoam, and other proprietary technologies ensure unmatched comfort, durability, and performance in every step.