44 Label Group is a Berlin-based fashion brand founded by DJ and producer Max Kobosil, fusing streetwear with high-end craftsmanship. The label draws its inspiration from Berlin’s vibrant underground music and club scene, offering a unique blend of rebellious energy, bold designs, and authentic self-expression. Collections feature oversized fits, striking logos, and utilitarian styles with a muted color palette influenced by workwear, sportswear, and rave culture. Known for merging comfort with a raw, edgy aesthetic, 44 Label Group appeals to individuals who value individuality and creative freedom. The brand is deeply tied to the Berlin techno scene and urban subcultures, celebrating inclusivity and a sense of community. Beyond fashion, 44 Label Group represents a lifestyle that connects fashion, music, and urban expression, carving out a distinctive space where contemporary street style meets the energy of the underground.