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massimo osti studio man

Massimo Osti is an eponymous premium sportswear label entirely based and inspired by the designer's legacy. Building on Osti's early experiments in the 1970s, the studio focuses on research and experimentation which was the basis of his first project C.P. Company. The Brand which has been developing technical outerwear, innovative fabrics and treatments as well as being the first to dye a finished item in the 1970's, has always had a strong bond with UK football subculture since the 70's and quickly became the iconic uniform for hooligans. Osti, who is also the founder of Stone Island, started a cultural movement, built around sportswear, the working class and subcultures with a modern functional, futuristic yet familiar aesthetic. Today, it continues to influence younger generations by remaining culturally relevant and strengthening its global relevance.
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