ERL was founded in 2020 by Eli Russell Linnetz in Venice Beach, California. The brand's partnership with Comme des Garçons came about as he was working as a graphic designer for the Japanese group. Since then, ERL has started creating womenswear, tailoring, accessories, and childrenswear. Eli was stage designer and video director for celebrities such as Kanye west and Lady Gaga which enables him to also act as art director. After appearing in the metropolitan museum of art, receiving multiple international awards such as GQ’s Breakthrough Designer of the Year in 2021, LVMH’s Karl Lagerfeld Prize and partnering with Kim Jones for Dior’s menswear resort collection. ERL has grown for strength to strength relatively quickly and aims to develop its' personal design language which reflects and embodies the American Venice beach story.