VIRÓN

Virón is a plant-based footwear brand following a slow fashion approach with a focus on circularity, sustainable fabric sourcing and a philosophy deeply routed in youth and counterculture. The two founders met in 2017 while working for a company that produces in the Far East. After a combined 14 years in the footwear industry, and having visited many factories and tanneries, they bonded over a mutual interest in creating a better framework of research, production and consumption. Based in Paris, Virón is designed to be a democratic platform where new ideas and sustainable practices grow and are developed together.