ADIDAS

Adidas is a global sportswear and lifestyle brand that has left an indelible mark on the world of fashion, sports, and culture. Founded by Adolf "Adi" Dassler in Herzogenaurach, Ge...

Adidas is a global sportswear and lifestyle brand that has left an indelible mark on the world of fashion, sports, and culture. Founded by Adolf "Adi" Dassler in Herzogenaurach, Germany, in 1949, the brand has become synonymous with innovation, performance, and iconic street style. Adidas has a rich heritage in sports, creating footwear and apparel that have been worn by some of the world's greatest athletes. The brand's commitment to performance excellence has consistently pushed the boundaries of what's possible in sportswear. Beyond the sports arena, adidas has made a significant impact on street style and popular culture. Its classic silhouettes, such as the Superstar and Stan Smith, have transcended athletic wear to become timeless fashion staples. adidas is renowned for its pioneering technologies, including Boost and Primeknit, which have revolutionized the athletic footwear industry. These innovations combine performance with style, ensuring that adidas remains at the forefront of sportswear technology.