DEMON

Founded in 1963 by Girolamo Deon in Montebelluna, nestled in the Veneto region of Italy, Demon Footwear emerged as a pioneer in hiking shoe craftsmanship. Rooted in tradition and renowned for its commitment to quality and technical expertise, the brand quickly gained recognition among outdoor enthusiasts. After years of dormancy, Demon Footwear was resurrected in 2020 by Girolamo's grandson, Alberto Deon. With a vision to infuse the brand with new life and meaning, Alberto embarked on a journey to reimagine Demon Footwear for the modern era. While honoring its heritage as a hiking shoe brand, Demon Footwear underwent a transformation under Alberto's leadership. Embracing an edgy avant-garde twist, the brand began to explore the intersection of fashion and function, pushing the boundaries of traditional footwear design. Today, Demon Footwear remains true to its hiking aesthetic and commitment to using highly technical materials. However, it also embraces innovation, constantly seeking to develop and explore new construction techniques that marry form and function seamlessly.