Stella Ishii is the founder of 6397 and co-owner of The NEWS, an iconic New York fashion showroom where small brands have been represented since the 2000's. The name comes from the alphanumeric rendering of N-E-W-S (North, East, West and South) on a telephone keypad which is a reflection of Stella’s husband art. The designer’s aim is to create collections that evoke their own genuine authenticity, with a feeling of realness that people can relate to. Her significant experience in working with up-and-coming brands gave her the confidence to start her own creative process based on a desire to offer timeless authentic pieces that remain relevant across seasons.