MCM

MCM defines New School Luxury with progressive, creative and iconic styles. The German luxury brand abides by no preconceived notions, instead audaciously inventing its own principles of contemporary expression and personal dressing – guided less by rules of style but more by curiosity, instinct, legacy and freedom. Founded in 1976 at the height of Munich's cultural renaissance, MCM embraces tradition while at the same time focuses on high-tech materials and modern comfort. MCM is where classicism meets rebellion, where a fond regard for the past fuses with a palpable desire to shape both the present and the future.