PUCCI

Emilio Pucci, Marquis of Barsento, founded his eponymous brand in Florence, in 1947. He opened his first boutique in Capri in 1950. In an attempt to create effortless clothes, which express a new idea of ​​elegance: fast, joyful, spontaneous with a unique sense of colour. On September 1 2021, Camille Miceli was appointed Artistic Director of Emilio Pucci, starting a new chapter in the history of the Maison by undertaking a new global project. Emilio Pucci was renowned for prints, which were all hand-drawn and beautifully imperfect. Miceli decided to go back to drawing all of the prints by hand in an attemt to return to the brands' original values.