Cherevichkiotvichki man

The impossible to pronounce CHEREVICHKIOTVICHKI stands for “a shoe by Victoria” in the old Slavic language, but said in a playful childish manner. The Cherevichkiotvichki story begins in Lithuania where Victoria grew up surrounded by the remains of Soviet culture and the uprising of Baltic heritage. Born into a family of factory workers she grew up to be fascinated by the extinct utilitarian lifestyle and nurtured memories of her childhood past transforming them into series of everyday objects – shoes. The self-taught shoemaker performs copious amounts of research empathizing traditional craftsmanship between her London studio and the atelier in Italy.