BACON

Established in milan in 2011, bacon clothing is influenced by the youth underground cultures and the grunge style of the ‘90s and focuses itself on urban nomads’ most iconic garment: the down jacket, here seen through the lens of contemporary design, performing quality and effortless allure. Standing at the crossroads between streetwear and outdoors, bacon channels traditional down jackets by adding a contemporary, and often unconventional, twist to a curated series of 24/7 shapes that are designed in Italy and manufactured in the best european workshops. Innovative materials are interpreted with a couture-like vision and enhanced with painstaking attention to detail. Conceived as a major wardrobe staple adaptable to any ‘am-to-pm’ outfit and experience, a bacon jacket is not something to simply throw on to keep the cold out, but rather a statement garment that ultimately expresses today’s women and their bold, unconstrained and stylish attitude.