CHARLES JEFFREY LOVERBOY

Charles Jeffrey Loverboy is the fashion house founded by glaswegian designer Charles Jeffrey. Its visual identity is steeped in Jeffrey’s autobiographical primary research, with collections anchored by Charles’ personal styling codes, as well as those of his friends and collaborators. The result is a potent clash of references both subcultural and traditional, scottish and pagan, rooted in queer culture and interpreted through an illustrative and experimental approach to design.