G-SHOCK

With the launch of its first watch in 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. In 1983, Casio launched the shock-resistant G-SHOCK watch. Using a triple protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become the ultimate tough watch.