Y-3 was born from the collaboration between Adidas and the Japanese designer Yohji Yamamoto, it is one of the first ever fashion collaborations. The main goal was to target a new a...
Y-3 was born from the collaboration between Adidas and the Japanese designer Yohji Yamamoto, it is one of the first ever fashion collaborations. The main goal was to target a new audience of costumers, combining avant-garde fashion with a huge sportswear brand. The Y in Y-3 stands for Yamamoto and the 3 to the iconic three stripes belonging to Adidas. Y-3 is innovative and a real fusion of sport functionality and fashion elegance.
