Y/PROJECT
Y/Project was initially launched as a collaborative project between the designer Yohan Serfaty and the businessman Gilles Elalouf in 2010. Unfortunately, Serfaty died of cancer in 2013, leaving the brand without a creative director. Shortly before Serfaty’s death, Elalouf turned to Glenn Martens to direct the label. Glenn Martens has become of the leading authors of the disruptive stylistic language which has taken place in fashion throughout the world in recent years.